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#cycling

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Strategy • 5 December 2025

Why Wilier Triestina is Dead (Do This Instead)

Most Wilier Triestina advice is outdated. We believe in a new approach. See why the old way fails and get the 2026 system here.

#cycling #bike-brands #Wilier

Strategy • 3 December 2025

Why Colnago is Dead (Do This Instead)

Most Colnago advice is outdated. We believe in a new approach. See why the old way fails and get the 2026 system here.

#cycling #brand-strategy #bicycle-industry

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