How to Calculate OTE (On-Target Earnings)
OTE represents total compensation a sales rep earns when hitting 100% of quota. It combines fixed base salary with variable commission, providing a complete picture of earning potential.
The OTE Formula
Understanding OTE Components
- Base Salary: Fixed annual compensation, paid regardless of performance
- Target Commission: Variable pay earned at 100% quota attainment
- OTE: Total compensation at quota (base + target commission)
- Accelerators: Higher commission rates above 100% quota
Base vs Variable Split Benchmarks
- Enterprise B2B (50/50): $100K base + $100K commission = $200K OTE
- Mid-Market B2B (60/40): $90K base + $60K commission = $150K OTE
- SMB B2B (70/30): $70K base + $30K commission = $100K OTE
- Inside Sales (70/30 or 80/20): $60K base + $20-25K commission = $80-85K OTE
How to Design Effective OTE Plans
- Competitive Benchmarking: Research market rates for role, experience, and geography
- Right Base/Variable Split: Match to sales cycle (longer cycle = higher base)
- Realistic Quota: 50-60% of reps should hit 100% quota
- Include Accelerators: Reward over-performance (1.5-2x base rate)
- Clear Attainment Thresholds: Define what happens at 50%, 75%, 100%, 125% of quota
- Transparency: Reps should easily calculate their earnings
OTE Reality Check
Important considerations when evaluating OTE:
- Only 50-60% of reps hit 100% quota: OTE is a target, not guaranteed
- Ramp Time: New reps may take 3-6 months to reach full productivity
- Plan Changes: Comp plans often change annually
- Quota Inflation: Quotas typically increase 10-20% year-over-year
- Clawbacks: Some plans include clawbacks for cancellations/returns
Evaluating OTE Job Offers
When comparing sales job offers, consider:
- What % of reps hit quota? (Ask for attainment data)
- What's the average rep tenure? (High turnover = red flag)
- How is quota set? (Revenue, pipeline, activities?)
- What's included in accelerators?
- Are there caps on commission?
- What's the ramp period and comp during ramp?