Sales Productivity Calculator

Measure revenue per rep and productivity ratios. Track sales efficiency and ROI.

Revenue per Rep
$100,000
Total period revenue per rep
Monthly Revenue per Rep
$33,333.333
Average per month
Productivity Ratio
3.33x
Revenue per dollar spent
Sales ROI
233.3%
Return on investment
Sales Productivity Insights
• B2B SaaS SMB: $50K-150K per rep per quarter
• B2B SaaS Enterprise: $200K-500K per rep per quarter
• Productivity ratio of 3:1 or higher is good
• Track productivity trends month-over-month
• Low productivity = wrong fit, training needed, or poor leads

How to Calculate Sales Productivity

Sales productivity measures how efficiently your sales team generates revenue. It's a key metric for evaluating team performance and resource allocation.

The Sales Productivity Formula

Revenue per Rep = Total Revenue / Number of Reps
Productivity Ratio = Total Revenue / Total Sales Costs

Key Productivity Metrics

  • Revenue per Rep: How much revenue each rep generates on average
  • Monthly Revenue per Rep: Normalized monthly performance metric
  • Productivity Ratio: Revenue generated per dollar spent on sales (3:1 target)
  • Sales ROI: Return on investment for sales operations

Improving Sales Productivity

  1. Hire the Right People: Skills, experience, and cultural fit matter
  2. Invest in Training: Continuous coaching and skill development
  3. Enable with Tools: CRM, sales intelligence, automation
  4. Improve Lead Quality: Better targeting and qualification
  5. Remove Non-Selling Tasks: Automate admin work
  6. Optimize Sales Process: Remove friction and bottlenecks

Frequently Asked Questions

What is sales productivity?

Sales productivity measures revenue generated per sales rep, typically calculated as total revenue divided by number of reps over a given period. It indicates how efficiently your sales team converts time and resources into revenue. Higher productivity means more revenue per rep.

How do I improve sales productivity?

Improve productivity by: hiring the right fit, providing effective training and coaching, implementing sales enablement tools, ensuring quality leads, removing non-selling tasks (admin, data entry), optimizing the sales process, and setting clear goals with accountability. Focus on high-value activities.

What are good productivity benchmarks?

B2B SaaS SMB: $50K-150K per rep per quarter. B2B SaaS Mid-market: $150K-300K. B2B SaaS Enterprise: $200K-500K+. Productivity ratio (revenue/costs) should be 3:1 or higher. Benchmarks vary by industry, deal size, and market maturity. Track trends over time more than absolute numbers.

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