How to Calculate Win Rate
Win rate (also called close rate) measures the percentage of opportunities that result in closed deals.
The Win Rate Formula
Win Rate = (Opportunities Won / Total Opportunities) × 100
Win Rate Calculator
Calculate sales win rate and close rate. Essential metric for sales team performance and pipeline forecasting.
Win Rate
winRate%
Percentage of opportunities won
Loss Rate
lossRate%
Percentage of opportunities lost
💡 Win Rate Benchmarks
• Average B2B win rate: 20-30%
• Top sales teams achieve 40-50% win rates
• Enterprise deals: 15-25% win rate
• SMB deals: 25-35% win rate
• Improving win rate 5% can double revenue growth
Frequently Asked Questions
What is a good win rate?
Good win rate varies by sales model: B2B SaaS 20-30%, Enterprise sales 15-25%, SMB sales 25-35%, Transactional sales 30-40%. Top performers exceed these by 10-15 percentage points. Focus on improving your baseline, not just hitting benchmarks.
How do I improve win rate?
Six strategies: 1) Better lead qualification (disqualify poor fits early), 2) Improve sales skills and training, 3) Build stronger value propositions, 4) Handle objections more effectively, 5) Shorten sales cycles (urgency = higher win rates), 6) Focus on ideal customer profile only.
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