Sales Velocity Calculator

Calculate how fast deals move through your sales pipeline. Measure sales efficiency and revenue generation speed.

Daily Sales Velocity
$dailyVelocity
Revenue generated per day
Monthly Sales Velocity
$monthlyVelocity
Projected monthly revenue
Quarterly Sales Velocity
$quarterlyVelocity
Projected quarterly revenue
💡 Sales Velocity Insights
• Increase velocity by: more opps, higher deal value, better win rate, or shorter cycle
• 10% reduction in sales cycle = 10% increase in velocity
• Track velocity weekly to spot trends early
• Compare velocity across reps to identify top performers
• Velocity is a leading indicator of revenue growth

How to Calculate Sales Velocity

Sales velocity measures how quickly your team generates revenue. It combines four key metrics to show daily revenue generation rate.

The Sales Velocity Formula

Sales Velocity = (Opportunities × Deal Value × Win Rate) / Sales Cycle

Four Levers to Improve Velocity

  1. Increase Opportunities: More leads in pipeline
  2. Increase Deal Value: Upsell, target larger accounts
  3. Improve Win Rate: Better qualification and sales skills
  4. Shorten Sales Cycle: Remove friction, speed up process

Frequently Asked Questions

What is sales velocity?

Sales velocity measures how fast you generate revenue from your pipeline. Formula: (Number of Opps × Deal Value × Win Rate) / Sales Cycle Length. It shows daily revenue generation rate and helps forecast revenue and identify bottlenecks.

How can I improve sales velocity?

Four levers: 1) Increase opportunities (more leads), 2) Increase deal value (upsell, target larger accounts), 3) Improve win rate (better qualification, sales skills), 4) Shorten sales cycle (remove friction, speed up process). Improving any lever increases velocity.

What is a good sales velocity?

Velocity varies by industry and deal size. B2B SaaS SMB: $500-2,000/day. B2B SaaS Enterprise: $5,000-20,000/day. What matters more: is velocity increasing month-over-month? Track trends, not just absolute numbers.

Related Calculators

Win Rate Calculator

Calculate sales win rate

Pipeline Coverage

Measure pipeline coverage ratio

Lead Velocity Rate

Calculate lead growth rate

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