Lead Velocity Rate (LVR) Calculator

Calculate month-over-month qualified lead growth. Leading indicator of future revenue growth.

Lead Velocity Rate
lvr%
Month-over-month lead growth
Net Lead Growth
leadGrowth
Additional leads this month
Annualized Growth Rate
projectedAnnualGrowth%
If sustained for 12 months
💡 LVR Insights
• Good LVR: 10-15% month-over-month growth
• Excellent LVR: 20%+ month-over-month growth
• LVR is a leading indicator of revenue growth
• Track LVR separately for MQLs and SQLs
• Consistent 15% LVR compounds to 435% annual growth

How to Calculate Lead Velocity Rate

Lead Velocity Rate (LVR) measures month-over-month growth in qualified leads. It's one of the best leading indicators of future revenue growth.

The LVR Formula

LVR = ((Current Month Leads - Previous Month Leads) / Previous Month Leads) × 100

Why LVR Matters

  • Leading indicator of revenue growth (3-6 months ahead)
  • Measures sales pipeline health
  • Shows marketing effectiveness
  • Predicts future revenue trends
  • Early warning system for growth problems

LVR Benchmarks

LVR RangeRatingAnnualized Growth
20%+Excellent792%
15-20%Very Good435-692%
10-15%Good214-435%
5-10%Moderate80-214%
Below 5%SlowBelow 80%

Frequently Asked Questions

What is a good lead velocity rate?

Good LVR is 10-15% month-over-month, excellent is 20%+. Early-stage startups often see 30-50% LVR. As you scale, maintaining 10-15% LVR is strong. LVR is a leading indicator - high LVR today predicts revenue growth 3-6 months out.

How do I calculate lead velocity rate?

Formula: ((This Month's Leads - Last Month's Leads) / Last Month's Leads) × 100. Example: 250 leads this month vs 200 last month = (50 / 200) × 100 = 25% LVR. Track monthly and look for consistent positive trends.

Should I track LVR for MQLs or SQLs?

Track both separately. MQL LVR shows marketing effectiveness, SQL LVR shows sales-ready pipeline growth. SQL LVR is more predictive of revenue since these leads are closer to purchase. Ideal: both MQL and SQL LVR trend upward together.

How can I improve lead velocity rate?

Five strategies: 1) Increase marketing budget and channels, 2) Optimize conversion rates at each funnel stage, 3) Improve lead quality through better targeting, 4) Implement lead scoring to identify SQLs faster, 5) Create viral growth loops and referral programs.

What is the relationship between LVR and revenue growth?

LVR is a leading indicator of future revenue. Typically, LVR predicts revenue growth 3-6 months out. If LVR is 20%, expect revenue growth of 15-20% within 3-6 months (depending on sales cycle length). Track LVR to forecast revenue and catch growth problems early.

Related Calculators

Sales Velocity Calculator

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Conversion Rate Calculator

Calculate funnel conversion rates

Pipeline Coverage Calculator

Measure pipeline coverage ratio

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