Calculate conversion rates for marketing campaigns, landing pages, and sales funnels.
Conversion rate measures the percentage of visitors who complete a desired action. It's one of the most important metrics for evaluating marketing effectiveness.
| Funnel Stage | Average | Top 10% |
|---|---|---|
| Landing Pages | 2.35% | 11.45%+ |
| E-commerce | 2-3% | 5%+ |
| B2B Lead Gen | 2-5% | 10%+ |
| SaaS Free Trial | 5-10% | 15%+ |
| Email Campaigns | 1-3% | 5%+ |
Good conversion rates vary by industry and funnel stage: Landing pages 2-5%, E-commerce 2-3%, B2B lead gen 2-5%, SaaS trial signup 5-10%, Email campaigns 1-3%. Top performers exceed 10%. Context matters - optimize for improvement, not just benchmarks.
Formula: (Conversions / Total Visitors) × 100. Example: 250 conversions from 10,000 visitors = 2.5% conversion rate. Define conversion clearly (purchase, signup, lead, etc.) and measure consistently.
Top strategies: 1) Improve page load speed, 2) Simplify forms (fewer fields = higher conversion), 3) Add social proof and testimonials, 4) Create compelling CTAs, 5) A/B test headlines and copy, 6) Remove friction and distractions, 7) Target better qualified traffic.
Macro conversions are primary goals (purchase, signup, demo request). Micro conversions are smaller actions leading to macro conversions (email signup, video view, add to cart). Track both - micro conversions indicate funnel health and help optimize the path to macro conversions.
Our team can help you apply these insights to improve your marketing and sales performance.
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