Landing Page Conversion Calculator

Calculate and optimize landing page conversion rates. Measure form submission and CTA effectiveness.

Conversion Rate
conversionRate%
Percentage of visitors who converted
Submissions Needed
submissionsNeeded
To reach target conversion rate
Additional Visitors Needed
visitorsNeeded
At current conversion rate
💡 Landing Page Benchmarks
• Average landing page: 2.35% conversion
• Top 25% landing pages: 5.31%+ conversion
• Top 10% landing pages: 11.45%+ conversion
• 1 second load time delay = 7% conversion drop
• Reducing form fields from 11 to 4 increases conversions 120%

Landing Page Conversion Optimization

Landing page conversion rate measures effectiveness at converting visitors to leads or customers.

Best Practices

  • Keep it simple and focused on one goal
  • Minimize form fields (3-5 max for lead gen)
  • Use compelling headlines and copy
  • Add trust signals and social proof
  • Optimize for mobile (50%+ traffic)
  • Test page speed (aim for under 3 seconds)

Frequently Asked Questions

What is a good landing page conversion rate?

Average is 2.35%, good is 5%+, excellent is 10%+. Top 10% convert at 11.45%+. Varies by industry: B2B lead gen 2-5%, E-commerce 2-3%, SaaS free trial 5-10%. Focus on improvement, not just benchmarks.

How can I improve landing page conversion?

Top tactics: 1) Speed up page load (aim for under 3 seconds), 2) Reduce form fields (fewer = higher conversion), 3) Add social proof and testimonials, 4) Create compelling headline, 5) Use strong CTA, 6) Remove navigation distractions, 7) Mobile optimize.

Related Calculators

Conversion Rate Calculator

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A/B Test Calculator

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