Stop Wasting Time on Leads Who'll Never Buy
Your sales team will only talk to prospects with budget, authority, need, and timeline. We filter out the tire-kickers before they hit your calendar.
Video: See how we qualify leads in real-time
What You'll Achieve
Your close rate will double because every lead is actually qualified
Most "qualified" leads fail basic criteria: wrong person, no budget, no timeline, or just researching. You'll only get prospects who passed BANT (Budget, Authority, Need, Timeline) validation. Your reps stop wasting time on dead-end conversations and start closing deals.
Your sales team will get full context before every call
No more "Tell me about your company" discovery calls. Every qualified lead comes with detailed notes: pain points, current solution, budget range, decision process, and key stakeholders. Your reps jump straight to solution conversations instead of wasting 20 minutes on basic questions.
You'll convert leads 3x faster with immediate follow-up
Most leads go cold because follow-up takes 24-48 hours. We qualify and hand off within 2 hours while the prospect is still engaged. Speed kills in B2B sales—you'll beat competitors who are still "processing" the same lead you've already qualified and booked.
Your pipeline reports will finally be accurate
Bloated pipelines full of unqualified leads destroy forecast accuracy. You'll have a clean pipeline where 40-50% of opportunities actually close instead of 10-15%. CFOs stop questioning your numbers and you stop explaining why "sure thing" deals went dark.
Results from Proper Qualification
"Before Apparate, our reps spent the first 15 minutes of every call figuring out if the lead was even qualified. Half weren't. Now every lead comes with BANT validation and discovery notes. Our average deal cycle dropped from 90 days to 45 because we're not chasing unqualified prospects."
Why Most Qualification Fails
Marketing says a lead is qualified if they downloaded a whitepaper. Sales says they need to talk to everyone because "you never know." The result: your reps spend 60% of their time on prospects who can't buy.
Real qualification isn't a form or a score. It's a conversation where someone asks hard questions: "What's your budget for this?" "Who else needs to approve this purchase?" "When do you need this live?" Most leads fail these questions—and that's good. Better to disqualify fast than waste weeks chasing ghosts.
Your reps are expensive. They should only talk to people who can actually buy.
Common Questions
What's your qualification criteria?
We use your specific BANT criteria: Budget range, Authority level (decision-maker vs influencer), Need validation (current pain + why now), and Timeline (when they need to implement). Every lead must pass all four before handoff.
How do you handle inbound vs outbound leads?
Inbound leads get qualified within 2 hours via phone or email. Outbound leads are pre-qualified during prospecting (we only reach out to prospects who match your ICP). Both get the same BANT validation before handoff.
What if a lead doesn't meet all BANT criteria?
They go into nurture, not your sales pipeline. We track them for future qualification (e.g., "no budget now but re-qualify in Q2"). Your reps only see leads ready to buy today.
Ready for a Cleaner Pipeline?
Book a free qualification audit and we'll show you how many of your current leads would pass BANT.
Get Qualified Leads Only