Automated Outreach That Feels Personal
Build multi-step email sequences that nurture prospects from cold to conversation-ready. Each email adapts based on how recipients engage, ensuring relevant follow-ups at the right time.
Smart Sequence Logic
If a prospect opens but doesn’t reply, send a different follow-up. If they click a link, trigger a more specific message. Our sequences respond to behavior, not just time.
Key Capabilities
Sequence Builder
- Drag-and-drop email creation
- Multi-step sequence design
- Conditional branching logic
- A/B test integration
- Template library access
Smart Timing
- Optimal send time prediction
- Time zone awareness
- Business hours only sending
- Weekend and holiday exclusions
- Custom delay configuration
Personalization
- Dynamic field insertion
- Company and role variables
- Recent news and triggers
- Custom field mapping
- Snippet and merge tag support
Why Sequences Outperform Manual Outreach
Reps who use automated sequences book 3x more meetings than those doing manual follow-up. Automation ensures consistent follow-up while personalization keeps responses high.
Built-In Compliance
Automatic opt-out handling, CAN-SPAM compliance, and suppression list management keep you sending safely and legally.