Versus In-House Teams

This is one of the most common objections. The key is not to attack in-house teams, but to highlight the hidden costs and time to value.

"Totally understand—control is important. Here's how we think about it: you own the strategy, the ICP, the messaging. We execute. You have full visibility into everything we do. And once we've proven the playbook works, you can always bring it in-house with a proven model. Many clients use us as a proving ground."

"That's great—you're clearly serious about outbound. Here's a thought: what if we augment your team while they ramp? We can drive pipeline now while your hires get up to speed. Then you can scale back or transition as they hit stride. It's faster than waiting for ramp and gives you a fallback if hiring takes longer than expected."

"I hear that a lot, but let me share what we've seen: when you add up salary, benefits, tools, management time, and the cost of turnover, most in-house SDRs cost $80-120k/year fully loaded. And they take 3 months to ramp. We can be live in 2 weeks, delivering meetings from day one. Would you like to see a side-by-side cost comparison?"

"Great point. Here's our approach: we spend the first 2 weeks in a deep-dive on your product, ICP, and messaging. We work with your team to understand the nuances. And honestly, for top-of-funnel outreach, what matters most is understanding the buyer's pain—not every product detail. We're booking meetings, not closing deals. Your AEs handle the deep product conversations."

• Speed: "Client X had meetings booked within 14 days of kickoff"
• Cost: "Client Y achieved the same pipeline at 40% lower cost than their in-house team"
• Scale: "Client Z scaled from 0 to 50 meetings/month without a single hire"
• Transition: "We've helped 5 clients successfully transition to in-house after proving the playbook"