Revenue Growth Rate
Growth rate measures how fast your revenue is increasing over time.
Formula
Growth Rate Types
MoM (Month-over-Month): Short-term momentum indicator. Useful for tracking monthly trends and making quick adjustments.
QoQ (Quarter-over-Quarter): Smooths out monthly volatility. Better for seasonal businesses.
YoY (Year-over-Year): Long-term trend indicator. Eliminates seasonal effects, shows sustainable growth.
Example Calculation
Software company growing from $400k to $500k monthly revenue:
- Growth rate: ($500k - $400k) / $400k = 25% MoM
- Revenue increase: $100k absolute growth
- Run rate ARR: $500k × 12 = $6M
- Months to double: ~3.1 months at 25% MoM
Growth Milestones
The T2D3 path to $100M ARR: Triple revenue twice, then double three times. Starting from $1.5M ARR: Year 1 = $4.5M (3x), Year 2 = $13.5M (3x), Year 3 = $27M (2x), Year 4 = $54M (2x), Year 5 = $108M (2x).