Templates
Cold Email Value Proposition
Concise value prop emails that open doors and book meetings.
The Problem-Agitate-Solve Email
Subject: [Company] + pipeline
Hi [Name],
Most [job title]s I talk to have the same problem: they need more pipeline, but their team is already stretched thin.
The result? Reps spend more time prospecting than selling, and targets get missed.
We help companies like [similar company] solve this by [brief solution]. They added 40 qualified meetings in their first 60 days.
Worth a 15-minute call to see if we can do the same for [Company]?
[Your name]
Why it works: Identifies a common pain, agitates it, then offers a specific solution with proof.
The Trigger-Based Email
Subject: Congrats on the funding
Hi [Name],
Saw the news about [Company]'s Series [X]—congrats! I imagine pipeline and growth are top of mind right now.
We help post-funding companies scale outbound without the ramp time of building an in-house team. [Similar company] used us to add $2M to their pipeline in Q1.
Would it be worth a quick call to explore?
[Your name]
Why it works: Timely, relevant, and shows you've done your research.
The Curiosity Email
Subject: Quick question
Hi [Name],
I've been looking at [Company] and had a thought about your outbound strategy—but I want to make sure I'm not off base.
How are you currently generating pipeline outside of inbound?
[Your name]
Why it works: Short, non-salesy, and asks a genuine question. High reply rates because it's easy to respond to.
The Social Proof Email
Subject: How [Similar Company] books 50 meetings/month
Hi [Name],
[Similar Company] was struggling with the same thing most [industry] companies face: not enough qualified pipeline to hit their numbers.
After working with us for 90 days, they're now booking 50+ meetings per month and their AEs are focused on closing instead of prospecting.
I'd love to show you exactly how we did it—and whether it could work for [Company]. Free for 15 minutes this week?
[Your name]
Why it works: Case study in email form. Specific numbers build credibility.
The Direct Ask Email
Subject: [Name], quick ask
Hi [Name],
I'll keep this short: we help [type of company] book more qualified meetings. Our clients typically see [specific result].
Is this something worth discussing, or should I check back next quarter?
[Your name]
Why it works: Respectful of their time. Binary question makes it easy to reply.
Cold Email Best Practices
- Keep it under 100 words: Short emails get higher response rates.
- One CTA only: Don't give them multiple things to do.
- Personalise the first line: Show you know who they are.
- Write like a human: No corporate jargon or buzzwords.
- Test subject lines: Keep them short and curiosity-driven.