Your Salesforce Will Stop Being a $50k Spreadsheet
You'll get automation, clean data, and team adoption instead of a glorified contact database. Salesforce that actually drives revenue.
Video: Salesforce transformation in 6 weeks
What You'll Achieve
85%+ team adoption because Salesforce finally helps instead of hinders
Reps hate Salesforce when it's just data entry. You'll get automated lead routing, opportunity stage workflows, task automation, and mobile-first design. Salesforce becomes a tool reps want to use, not IT-mandated busywork.
Your forecast accuracy improves to 85%+ with proper pipeline discipline
Salesforce pipelines lie when there's no enforcement. You'll get stage definitions, exit criteria, mandatory fields, and automated data quality checks. Leadership trusts your forecast because the data is actually reliable.
Your sales cycle shrinks 30% with automation and process excellence
Manual processes kill velocity. You'll get automated handoffs (lead to opportunity), deal stage SLAs, approval workflows, and manager escalations. Deals move faster when the system enforces progression.
You'll stop spending $200k/year on licenses you don't use
Most companies over-license Salesforce and under-utilize features. You'll get rightsized licensing, configured features your team actually needs, and ROI tracking. Every dollar spent on Salesforce drives measurable value.
Results from Proper Salesforce Implementation
"We spent $180k/year on Salesforce and adoption was 40%. Apparate rebuilt our architecture, simplified everything, and added automation that reps love. Adoption is now 88% and our forecast accuracy went from 62% to 84%."
Why Salesforce Becomes a $200k Problem
You spend $180k/year on Salesforce licenses. Your CFO asks "What's the ROI?" You panic because adoption is 35%, data is garbage, and reps maintain their own Excel spreadsheets.
Salesforce fails when implementations prioritize features over adoption. Too many custom objects, complex workflows nobody understands, reports that take 10 clicks to access. The result: reps abandon it and IT blames "user resistance."
Good Salesforce implementations start simple: core objects, essential automation, intuitive dashboards. Build for adoption first, complexity later. When reps see value in week 1, they use it. When it's overcomplicated from day 1, they don't.
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