Stop Burning Your Market with Bad Telemarketing
You'll build awareness and qualify leads without annoying prospects. Professional outbound calling that actually generates pipeline, not complaints.
Video: Watch how professional telemarketing builds awareness
What You'll Achieve
You'll fill 200+ event seats per month with actual decision-makers
Most webinars and events get 30-50 registrations from generic email campaigns. You'll get 200-300 confirmed registrations because we call prospects directly, explain the value, and handle objections. Plus 60-70% show rate because attendees committed verbally, not just clicked a link.
Your sales team will only talk to qualified prospects who confirmed interest
Generic inbound leads waste 60-70% of sales time on people who aren't ready to buy. You'll get pre-qualified prospects who confirmed budget, authority, need, and timeline over the phone. Your reps skip discovery and jump straight to solution conversations.
You'll gather real market intelligence directly from your target audience
Surveys and online forms give you 5-10% response rates with biased data. You'll get 40-50% completion rates on phone surveys because our team builds rapport, asks clarifying questions, and captures nuanced feedback. Perfect for product research, competitive intel, and ICP validation.
Your brand reputation stays intact because we don't spam dial
Bad telemarketing burns through prospects with robotic scripts and aggressive tactics. You'll maintain professionalism because our callers are trained to read tone, respect "not interested" responses, and focus on value-first conversations. Prospects who say no today stay warm for future campaigns.
Results from Professional Telemarketing
"We were getting 40 webinar registrants per month from email campaigns with 25% show rates. Apparate's telemarketing team delivered 280 registrations with 68% show rate. The quality was night and day—actual VPs and directors, not random job titles."
Why Most Telemarketing Destroys Your Brand
You hire an offshore call center, give them a list and a script, and hope for the best. What you get: 8 calls per prospect in 3 days, robotic delivery, no objection handling, and angry prospects who block your company forever.
Good telemarketing is strategic: targeted lists, trained callers who understand your value prop, respectful cadence (2-3 attempts max), and professional communication. The goal isn't volume—it's building awareness while preserving future opportunity.
If you've been burned by bad telemarketing before, we get it. Let us show you how it's supposed to work.
Common Questions
What's the difference between telemarketing and telesales?
Telemarketing focuses on awareness, qualification, and event promotion—not closing deals. We drive webinar registrations, gather market research, pre-qualify prospects, and book meetings for your sales team. Telesales handles the full sales cycle from discovery to close.
Won't calling prospects damage our brand?
Only if done poorly. Our callers are local (Australia-based), professionally trained, and respectful. We limit attempts to 2-3 per prospect, respect "not interested" responses, and focus on value-based conversations. Prospects appreciate the personalized outreach when it's done right.
What campaigns work best for telemarketing?
Webinar/event promotion (highest ROI), lead qualification before handoff to sales, market research and surveys, product launch awareness, and reactivation of dormant prospects. Any campaign where phone conversations add value over email.
Ready to Build Awareness the Right Way?
Book a free campaign strategy call and we'll show you how telemarketing can support your demand generation goals.
Start Smart Outbound