Focus on Leads That Convert
Not all leads are created equal. Our lead scoring engine helps your team focus on the prospects most likely to buy, so you can close more deals with less effort.
How Our Scoring Works
Fit Score (0-100)
Measures how well a lead matches your ideal customer:
- Firmographics: Company size, industry, revenue
- Demographics: Title, seniority, department
- Technographics: Tech stack compatibility
- Geography: Target market alignment
Engagement Score (0-100)
Tracks prospect interest and activity:
- Email engagement: Opens, clicks, replies
- Website visits: Pages viewed, time on site
- Content downloads: Whitepapers, case studies
- Event attendance: Webinars, demos requested
Intent Score (0-100)
Identifies buying readiness:
- Third-party intent: Bombora, G2, TrustRadius signals
- Search behavior: Keywords indicating purchase intent
- Competitor research: Visiting competitor sites
- Review site activity: Reading product comparisons
Scoring Models
| Model | Best For | Key Signals |
|---|---|---|
| MQL Scoring | Marketing qualified leads | Engagement + Fit |
| SQL Scoring | Sales qualified leads | Intent + Engagement |
| PQL Scoring | Product qualified leads | Product usage + Fit |
| ABM Scoring | Account-based accounts | Account-level signals |
Automated Actions
Scores trigger automatic workflows:
- Hot Leads (80+): Immediate sales alert and assignment
- Warm Leads (50-79): Enter nurture sequence with SDR follow-up
- Cold Leads (Below 50): Marketing automation until score increases
- Score Changes: Alerts when leads cross thresholds
Results You Can Expect
- 40% faster qualification: Reps know exactly who to call first
- 3x higher conversion: Focus drives better outcomes
- 25% more pipeline: No hot leads fall through the cracks
- 50% less time wasted: Eliminate unqualified lead chasing