Automation That Thinks
Simple sequences blast the same message to everyone. Intelligent sequences adapt based on who the prospect is and how they engage. Conditional logic makes your automation smart.
Branch Based on Any Criteria
Route prospects through different paths based on job title, company size, industry, engagement level, or any custom attribute. Each path delivers relevant, personalized experiences.
Key Capabilities
Branching Options
- If/then/else logic
- Multiple condition groups
- AND/OR operators
- Nested conditions
- Default fallback paths
Condition Types
- Contact attributes
- Company data
- Engagement history
- Score ranges
- Custom fields
- Time-based rules
Sequence Features
- Multi-step workflows
- Parallel sequences
- Exit conditions
- Re-enrollment rules
- A/B path testing
Examples in Action
By Title: C-level gets executive messaging, managers get ROI focus, practitioners get feature details.
By Engagement: High engagers get meeting push, low engagers get nurture content.
By Industry: Healthcare gets compliance messaging, tech gets integration focus.
Test and Optimize
Split traffic between paths to test which approach performs best. Data-driven optimization for every decision point in your sequences.