Focus on Leads That Will Convert
Not all leads are created equal. Our real-time lead scoring analyzes dozens of signals to identify which prospects are most likely to convert, so reps can focus their energy where it matters.
Multi-Factor Scoring Model
Our AI considers firmographic fit, behavioral engagement, and buying signals to generate a comprehensive lead score that updates in real-time.
Key Capabilities
Scoring Factors
- Firmographic fit (company size, industry, tech stack)
- Engagement behavior (email opens, clicks, site visits)
- Intent signals (content consumption, competitor research)
- Timing indicators (budget cycles, contract renewals)
- Relationship strength (email replies, meetings held)
Score Management
- Real-time score calculation
- Score threshold configuration
- Grade assignment (A, B, C, D)
- Score decay for inactive leads
- Manual score override
Automation Triggers
- Score-based routing rules
- Threshold-triggered sequences
- Alert notifications
- SLA assignments
- Priority queue insertion
Why Lead Scoring Matters
Reps who work scored leads close 30% more deals than those working random lists. Lead scoring ensures the right rep gets the right lead at the right time.
Transparent Scoring
See exactly why a lead has their score. No black box algorithms - you can view the contributing factors and adjust weights to match your sales motion.