Learn From Every Outcome
Systematic win/loss analysis reveals why deals succeed or fail. Use these insights to improve your process, messaging, and competitive positioning.
Data-Driven Understanding
Go beyond gut feel with hard data on win rates by segment, competitor, sales cycle length, and dozens of other factors.
Key Capabilities
Analysis Dimensions
- Win/loss by competitor
- Conversion by segment
- Sales cycle analysis
- Deal size patterns
- Rep performance factors
Contributing Factors
- Engagement level correlation
- Response time impact
- Touch point analysis
- Content effectiveness
- Pricing sensitivity
Trend Tracking
- Win rate over time
- Competitive trends
- Process improvements
- Messaging effectiveness
- Market shifts
Competitive Intelligence
Track win/loss rates against specific competitors. Understand where you’re strong and where you need better positioning or enablement.
Actionable Recommendations
Analysis is paired with specific recommendations: adjust messaging for this persona, improve response time in this stage, add this content to the process.