Never Let a Hot Lead Go Cold
Speed to lead is everything. Companies that respond within 5 minutes are 100x more likely to connect. Our inbound lead router ensures every lead gets to the right rep instantly.
Routing Rules Engine
Territory-Based Routing
Assign leads by geography:
- Region mapping: State, country, or custom territories
- Zip code rules: Granular geographic assignment
- Time zone matching: Route to reps in the same timezone
- Language preferences: Match language capabilities
Segment-Based Routing
Match leads to specialists:
- Industry vertical: Route by sector expertise
- Company size: Enterprise vs. SMB specialists
- Product interest: Based on form submissions
- Use case: Match to relevant case study experience
Capacity-Based Routing
Balance workloads automatically:
- Round-robin: Equal distribution across team
- Weighted distribution: More leads to top performers
- Capacity limits: Prevent rep overload
- Availability status: Skip reps who are OOO
Assignment Workflow
Lead Submitted → Score Calculated → Rules Evaluated → Rep Assigned → Notification Sent → SLA Timer Started| Step | Time |
|---|---|
| Lead capture | Instant |
| Scoring | <1 second |
| Routing | <1 second |
| Notification | <5 seconds |
| Total | <10 seconds |
SLA Management
Never miss a follow-up window:
- Response SLAs: Set target response times by lead score
- Escalation rules: Auto-reassign if SLA breached
- Manager alerts: Notify leaders of at-risk leads
- Performance tracking: Dashboard for team SLA metrics
Integration Channels
Route leads from any source:
- Web forms: Direct from your website
- Chat: Drift, Intercom, or native chat
- Phone: Inbound call routing
- Email: Inbox lead capture
- Events: Trade show and webinar registrations