Use gross profit
Revenue can make ROI look better than reality. Use the profit kept after delivery costs.
ROI calculator
Estimate whether a calling campaign needs two customers, ten opportunities, or a better offer before it makes sense.
Model call-block cost, setup work, qualified opportunities, close rate, and gross profit per customer. The output is a planning estimate, not a guarantee.
ROI model
Model expected gross profit from qualified opportunities. Use conservative inputs and treat the result as a planning estimate.
Estimated ROI
249.7%
Strong return
The assumptions support scaling the same audience, offer, and follow-up process.
Expected gross profit
$5,000
Net return
$3,570
Expected customers
2
Profit multiple
3.5x
Cost per opportunity
$179
Break-even opportunities
4
Break-even check
At $2,500 gross profit per customer and a 25% close rate, this campaign needs about 1 closed customer from 4 qualified opportunities to cover the investment.
How to read the result
Include launch cost
Data, list cleaning, scripts, CRM setup, and internal time are part of the investment.
Stress-test close rate
Small close-rate changes move ROI quickly. Check the conservative case before scaling.
ROI questions
What should I put in gross profit per customer?
Use the profit you expect to keep after delivery costs, not headline revenue. If a customer pays $5,000 and delivery costs $2,000, use $3,000.
Should I include setup costs?
Yes. Include data sourcing, list cleaning, script work, CRM setup, reporting, or any internal time needed to launch the campaign.
Does this calculator guarantee campaign results?
No. It is a planning model. Actual ROI depends on list quality, offer strength, answer rates, caller fit, follow-up speed, sales process, and market timing.
Ready to test the numbers?
Start with a small block, review the dispositions, then scale only when the list and offer prove they can create qualified conversations.