Lesson Overview
Your first job is not to perfect an idea. It is to get 10 real conversations with customers or ideal prospects who might already feel the pain you want to solve.
Start with people who are close enough to the problem to speak plainly: past clients, warm leads, operators in your niche, people who requested information, or buyers who already spend money solving the problem badly.
Call Request Script
Use a short, low-pressure message:
I am researching a practical problem in [market]. I am not pitching anything. Could I ask you 6-8 questions about how you currently handle [problem area]?
Keep the ask specific. You are booking a conversation, not selling a solution.
Practice
- Write a list of 25 people or businesses you could contact this week.
- Pick the 10 most likely to have the pain.
- Send a direct call request to each person.
- Track accepted, declined, no reply, and booked.
Next Step
Move to the validation blueprint once your first calls are booked or once you have sent the first 10 requests.