Capability

Sales Analytics

Get real-time visibility into pipeline health, team performance, and revenue metrics to make data-driven decisions.

100%
Pipeline Visibility
50%
Faster Decisions
Real-time
Data Updates

Common Challenges

  • Spreadsheet-based reporting that is always outdated
  • No visibility into leading indicators
  • Inconsistent metrics across teams and tools
  • Hours spent building reports instead of selling
  • Decisions made on gut feel rather than data

How We Help

  • Real-time dashboards with live data
  • Pre-built reports for common sales metrics
  • Custom report builder for specific needs
  • Automated report delivery via email and Slack
  • Mobile access for on-the-go visibility

Make Every Decision Data-Driven

Stop flying blind. Our sales analytics give you real-time visibility into the metrics that matter, so you can identify issues early and double down on what works.

Dashboard Library

Pipeline Dashboard

Track pipeline health:

  • Pipeline value: Total and by stage
  • Pipeline coverage: vs. quota targets
  • Pipeline velocity: Speed through stages
  • Pipeline trends: Week-over-week changes

Activity Dashboard

Monitor team execution:

  • Activity volume: Calls, emails, meetings
  • Activity quality: Conversion rates
  • Activity trends: Patterns over time
  • Activity by rep: Individual performance

Revenue Dashboard

Understand business performance:

  • Closed won: Revenue by period
  • Average deal size: And trends
  • Sales cycle length: Time to close
  • Win rate: Overall and by segment

Key Metrics

CategoryMetrics
PipelineCoverage, velocity, value, conversion
ActivityVolume, quality, response time, touches
RevenueWon, lost, average deal, cycle length
ForecastAccuracy, commit vs. actual, trends
TeamQuota attainment, ramp time, productivity

Report Builder

Create custom reports:

Dimensions

Group data by:

  • Time: Day, week, month, quarter, year
  • Rep: Individual performance
  • Team: Manager rollups
  • Segment: By industry, size, region
  • Source: By lead origin

Measures

Track what matters:

  • Counts: Deals, activities, leads
  • Values: Pipeline, revenue, ACV
  • Rates: Conversion, win rate, response rate
  • Averages: Deal size, cycle length, activities per deal

Distribution

Get insights where you need them:

  1. Scheduled emails: Daily, weekly, monthly digests
  2. Slack notifications: Real-time alerts
  3. Mobile app: Dashboards on the go
  4. API access: Feed data to other tools
  5. Embedded reports: In your CRM or portal

Advanced Features

Benchmarking

Compare performance:

  • Rep vs. team: Individual ranking
  • Team vs. company: Department comparison
  • Period vs. period: Trend analysis
  • vs. targets: Goal attainment

Alerts

Proactive notifications:

  • Threshold alerts: When metrics hit limits
  • Anomaly detection: Unusual patterns
  • Goal tracking: Progress toward targets
  • Trend warnings: Negative trajectory

Ready to accelerate your pipeline?

See how Apparate can help your sales analytics team book more meetings.

Get a Demo