CAC Calculator

Estimate your customer acquisition cost to keep unit economics on track.

Total Sales & Marketing Costs (AUD)Include salaries, tools, ads, events

New Customers AcquiredNumber of customers in period

Time Period (Months)Measurement timeframe

Customer Acquisition Cost

$2,000.00

Cost per customer

Monthly CAC

$166.67

Average per month

Monthly Customer Rate

4.166666666666667

Customers per month

Monthly Marketing Spend

$8,333.33

Average spend per month

💡 CAC Benchmarks

• B2B SaaS (SMB): $200-$500 CAC is typical

• B2B SaaS (Enterprise): $5,000-$15,000 CAC is common

• E-commerce: $10-$50 CAC is average

• Aim for CLTV:CAC ratio of at least 3:1

• Lower CAC indicates more efficient customer acquisition