Audience and offer
Identify the companies and people you want to reach, why the offer matters to them and the exclusions that keep the campaign focused.
Keep prospecting moving while your team works the opportunity.
A healthy outbound campaign needs more than a list of numbers. It needs a relevant reason to call, a useful qualification standard and someone to act on the response.
Apparate brings sales agency experience and call-centre discipline to that work. We have 30 local staff available to call, with the capacity for your engagement agreed around its requirements.
A good fit when you need to
- Open conversations in a defined B2B market.
- Add SDR capacity without managing another recruitment process.
- Follow up priority accounts more consistently.
- Learn why prospects engage, defer or decline.
Agree the whole campaign scope.
Monthly rep capacity and a managed programme are different scopes. Establish the work, hours, shared or dedicated allocation, management and costs before launch.
Calling and qualification
Choose the rep level and calling capacity. Set the questions that establish fit, interest, timing and a useful next step.
Follow-up and handover
Agree what happens after a conversation: a callback, an appointment, further information or a clear reason to stop.
Management and reporting
Define who reviews the campaign, how feedback reaches the caller and which activity and outcome measures you need.
Measure what happens after the call.
Connects and conversations help diagnose reachability and messaging. Booked meetings show interest. Held meetings and opportunities accepted by your sales team show whether the handover is useful. Closed revenue depends on the wider sales process.
Use the campaign review to decide what to change: the audience, talk track, qualification, follow-up or offer. A higher dial count alone does not tell you which change will help.
Outsourcing or hiring internally?
An internal hire can build deep product knowledge and work closely with your team. An outsourced engagement can add execution capacity with a defined scope. Compare management time, training, tools and the actual work covered alongside the monthly price.
Questions before you start
What is an outsourced SDR?
An outsourced sales development representative handles prospecting and early sales conversations for your business. The work can include calling, qualification, follow-up and appointment setting. Your sales team usually owns proposals and closing unless a broader scope is agreed.
Are your callers local?
Apparate is based in Sydney and has 30 local staff available to call. We support Australian campaigns. The people, capacity and coverage assigned to your campaign are agreed before launch.
What is included in a managed campaign?
Monthly rep plans cover sales execution capacity. Research, list preparation, scripts, campaign management and detailed reporting can be added to the scope. Review the pricing inclusions and agree the responsibilities before starting.
How quickly can calling start?
Timing depends on the list, offer, training and campaign preparation. We confirm readiness before setting a launch date. A new target market needs different preparation from following up an existing list.
Do you guarantee meetings or sales?
No. Results depend on reachability, audience fit, the offer and the sales process after handover. Agree the qualification standard and review conversations, held meetings and accepted opportunities separately.
Plan your next step
SDR pricing and inclusions
Compare rep levels and the additional support your campaign may need.
B2B appointment setting
Understand qualification, meeting attendance and handover.
Your Sydney sales agency
Plan a local campaign with an Australian team.