Demo Presentation
Deliver demos that close deals. Learn to structure presentations around buyer pain, prove value fast, and advance to next steps.
Course Contents
Preparation: Demo That Closes
Win the demo before it starts with research and customization.
Discovery-to-Demo Bridge
9:30Use discovery notes to customize your demo for maximum relevance.
Stakeholder Mapping
8:15Know who will be on the call and what each person cares about.
Demo Environment Setup
7:00Technical prep and backup plans for a smooth presentation.
Structure: Pain-First Demos
Build demos around buyer pain, not product features.
The Pain-Solution Framework
11:00Start with their problem, not your product tour.
Storytelling in Demos
9:45Use customer stories to make features memorable and credible.
Feature Prioritization
8:30Show only what matters—less is more in effective demos.
Delivery: Engaging Your Audience
Keep prospects engaged and validate understanding throughout.
Interactive Demo Techniques
10:00Questions and check-ins that keep buyers engaged and buying.
Handling Questions Mid-Demo
8:00Address questions without losing your flow or message.
Reading the Room
7:30Spot engagement, confusion, and objections in real-time.
Closing: Advancing the Deal
End demos with clear momentum toward the next step.
Recap and Value Confirmation
8:00Summarize value delivered and confirm fit with stakeholders.
Objection Surfacing
9:00Proactively surface and address concerns before they stall the deal.
Next Steps and Action Items
7:30Lock in specific next steps with dates and owners.
What You Will Learn
Continue Learning
Ready to master demos?
Start from the beginning or jump to any lesson.
Start the course