Cold Email Excellence
A comprehensive course that teaches you to write and iterate cold emails that earn replies and book meetings. Master subject lines, personalization, and testing frameworks.
Course Contents
Foundations: Understanding Cold Email
Before you write a single email, understand what makes cold outreach work in B2B sales.
Why Cold Email Still Works
8:24The data behind cold email ROI and why it remains the highest-leverage outbound channel.
The Anatomy of a High-Converting Email
12:15Break down the 5 components every cold email needs: subject, opener, value prop, social proof, and CTA.
Understanding Your Prospect Psychology
9:42How busy executives scan emails and what triggers them to reply or delete.
Setting Up for Deliverability
11:30Domain warming, SPF/DKIM/DMARC, and technical setup to land in primary inbox.
Crafting: Writing Emails That Get Replies
Learn the frameworks and patterns that consistently generate replies from cold prospects.
Subject Line Formulas That Work
10:187 proven subject line patterns with examples and when to use each one.
Opening Lines That Hook
8:45Move beyond "I hope this email finds you well" with personalized, relevant openers.
Value Propositions That Resonate
12:00Connect your solution to their pain points without sounding like a pitch.
CTAs That Convert
7:30Low-friction asks that make it easy for prospects to say yes.
Personalization: Scaling Quality Outreach
Personalize at scale without spending 30 minutes per email.
The Personalization Spectrum
9:15From fully templated to fully custom—find the right level for your volume and ACV.
Research in 2 Minutes or Less
11:00Efficient research workflows using LinkedIn, company pages, and AI tools.
Personalization Variables That Matter
8:30Which personalization tokens actually lift reply rates (and which are a waste of time).
Building Personalized Sequences
10:45Multi-touch sequences that build on each other without repeating yourself.
Optimization: Testing and Iterating
Use data to continuously improve your cold email performance.
Metrics That Matter
7:45Open rates, reply rates, positive reply rates, and meeting rates—what to track and why.
A/B Testing Framework
9:30Structured approach to testing one variable at a time for clear learnings.
Analyzing Results and Iterating
8:15How to interpret data and make changes that compound over time.
Building Your Swipe File
6:00Collect and organize winning emails for future campaigns.
What You Will Learn
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