LinkedIn Lead Generation
Turn LinkedIn into a consistent source of meetings. Learn profile optimization, connection strategies, and messaging that converts.
Course Contents
Profile: Your Digital First Impression
Optimize your profile to attract and convert prospects.
Profile Optimization for Sales
9:00Headlines, summaries, and experience that position you as a trusted advisor.
Building Credibility Signals
7:30Recommendations, content, and engagement that build trust before outreach.
Profile as a Landing Page
8:15CTAs and featured content that convert profile views into conversations.
Targeting: Finding the Right Prospects
Use LinkedIn tools to find and qualify decision-makers.
Sales Navigator Fundamentals
10:00Filters, saved searches, and lead lists that match your ICP.
Intent Signals on LinkedIn
8:30Job changes, content engagement, and company signals that indicate timing.
Building Targeted Lists
9:00Workflows for building and organizing prospect lists at scale.
Outreach: Messaging That Converts
Write connection requests and messages that get responses.
Connection Request Strategies
8:45Personalized vs. open invites and when to use each approach.
InMail and Message Templates
10:00Message frameworks that earn replies without being salesy.
Follow-Up Sequences
7:30Nurture sequences that stay top of mind without being annoying.
Integration: LinkedIn + Multi-Channel
Combine LinkedIn with email and phone for maximum impact.
LinkedIn + Email Sequences
9:00Coordinate touches across channels for higher response rates.
Content Strategy for Sales
8:00Posts and engagement that warm up prospects before outreach.
Tracking and Metrics
6:00Measure LinkedIn performance and optimize your approach.
What You Will Learn
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