Sales Metrics
Track what matters and ignore what does not. Learn which metrics drive revenue and how to build dashboards that inform action.
Course Contents
Activity Metrics
Measure the inputs that drive pipeline creation.
Calls, Emails, and Meetings
8:00Track activity volume without creating busywork.
Quality vs Quantity Metrics
7:30Balance activity tracking with outcome measurement.
Activity-to-Outcome Ratios
9:00Connect activities to results for meaningful benchmarks.
Pipeline Metrics
Measure pipeline health and predict future revenue.
Pipeline Coverage and Value
9:30How much pipeline you need and how to measure quality.
Stage Conversion Rates
8:15Track how deals move through your pipeline stages.
Sales Velocity Formula
10:00Calculate and improve the four levers of sales velocity.
Performance Metrics
Measure individual and team performance effectively.
Win Rate Analysis
8:30Segment win rates to find patterns and opportunities.
Quota Attainment Tracking
7:45Track attainment and identify who needs coaching.
Ramp Time and Productivity
8:00Measure time-to-productivity for new hires.
Reporting and Dashboards
Build reports that drive action, not confusion.
Dashboard Design Principles
9:00Build dashboards people actually use to make decisions.
Weekly, Monthly, Quarterly Reviews
8:15Match reporting cadence to decision-making needs.
Leading vs Lagging Indicators
7:30Focus on metrics you can influence before results come in.
What You Will Learn
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