Sales Metrics

Track what matters and ignore what does not. Learn which metrics drive revenue and how to build dashboards that inform action.

4 modules
12 lessons
1 hr 30 min
Intermediate
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Part 1

Activity Metrics

Measure the inputs that drive pipeline creation.

Calls, Emails, and Meetings

8:00

Track activity volume without creating busywork.

Quality vs Quantity Metrics

7:30

Balance activity tracking with outcome measurement.

Activity-to-Outcome Ratios

9:00

Connect activities to results for meaningful benchmarks.

Part 2

Pipeline Metrics

Measure pipeline health and predict future revenue.

Pipeline Coverage and Value

9:30

How much pipeline you need and how to measure quality.

Stage Conversion Rates

8:15

Track how deals move through your pipeline stages.

Sales Velocity Formula

10:00

Calculate and improve the four levers of sales velocity.

Part 3

Performance Metrics

Measure individual and team performance effectively.

Win Rate Analysis

8:30

Segment win rates to find patterns and opportunities.

Quota Attainment Tracking

7:45

Track attainment and identify who needs coaching.

Ramp Time and Productivity

8:00

Measure time-to-productivity for new hires.

Part 4

Reporting and Dashboards

Build reports that drive action, not confusion.

Dashboard Design Principles

9:00

Build dashboards people actually use to make decisions.

Weekly, Monthly, Quarterly Reviews

8:15

Match reporting cadence to decision-making needs.

Leading vs Lagging Indicators

7:30

Focus on metrics you can influence before results come in.

What You Will Learn

Track activity metrics without busywork
Calculate and improve sales velocity
Analyze win rates and quota attainment
Build effective dashboards
Focus on leading indicators
Run data-driven review cadences

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