Engagement Rate Calculator

Calculate engagement rate for social media, content, and product analytics. Measure audience interaction.

Engagement Rate (Reach)
engagementRateByReach%
Engagements per impression
Engagement Rate (Followers)
engagementRateByFollowers%
Engagements per follower
Total Engagements
avgEngagementsPerPost
Sum of all interactions
💡 Engagement Rate Benchmarks
• Instagram: 1-5% (avg 1.22%)
• Facebook: 0.5-1% (avg 0.25%)
• Twitter: 0.5-1% (avg 0.05%)
• LinkedIn: 2-5% (avg 2.1%)
• TikTok: 5-15% (avg 5.96%)

Engagement Rate

Engagement rate measures how actively your audience interacts with your content or product.

Engagement Rate Formulas

By Reach: (Engagements / Reach) × 100
By Followers: (Engagements / Followers) × 100

What Counts as Engagement?

Social Media: Likes, comments, shares, saves, clicks, video views (over threshold)

Email: Opens, clicks, replies, forwards

Product: Feature usage, sessions, actions taken, time spent

Content: Page views, time on page, scrolls, clicks, downloads

Why Reach-Based is Better

Reach-based engagement rate is more accurate because:

  • Not all followers see every post (algorithm determines reach)
  • Reach-based shows true conversion of views to engagement
  • Follower-based inflates as following grows but reach doesn't scale equally

Example

Instagram post performance:

  • 10,000 followers
  • 50,000 reach (post went viral)
  • 1,500 engagements
  • By reach: 3% (accurate)
  • By followers: 15% (misleading)

Frequently Asked Questions

What is engagement rate?

Engagement rate measures how actively your audience interacts with content. Two formulas: 1) By Reach: (Engagements / Reach) × 100, 2) By Followers: (Engagements / Followers) × 100. Engagements = likes, comments, shares, clicks, saves. Example: 1,500 engagements on post with 50k reach = 3% engagement rate. Higher rate = more effective content.

What is a good engagement rate?

Good engagement varies by platform: Instagram 1-5% (1%+ is solid), TikTok 5-15% (highest rates), LinkedIn 2-5% (B2B performs well), Facebook 0.5-1% (declining), Twitter 0.5-1% (very low). Micro-influencers (under 10k followers) often have 3-10% rates. Calculate by reach (more accurate) not followers. Above 3% on any platform = very strong.

How do I increase engagement rate?

Eight tactics: 1) Post at optimal times (when audience is active), 2) Use engaging formats (video, carousel, stories), 3) Ask questions and use CTAs, 4) Respond to comments quickly, 5) Create shareable, valuable content, 6) Use relevant hashtags and tags, 7) Run contests and interactive campaigns, 8) Analyze top posts and replicate patterns. Quality over quantity: fewer, better posts win.

Related Calculators

CTR Calculator

Click-through rate

Viral Coefficient

Viral growth metrics

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