CTR Calculation
CTR measures the percentage of people who click your ad or link after seeing it.
Formula
CTR = (Clicks / Impressions) × 100
CTR Calculator (Click-Through Rate)
Calculate click-through rate for ads, emails, and content. Measure engagement and ad effectiveness.
CTR
ctr%
Click-through rate
💡 CTR Benchmarks
• Google Search ads avg CTR: 3-5%
• Google Display ads avg CTR: 0.5-1%
• Facebook ads avg CTR: 0.9-1.5%
• Email marketing avg CTR: 2-5%
• LinkedIn ads avg CTR: 0.4-0.8%
Frequently Asked Questions
What is a good CTR?
Good CTR varies by channel: Google Search 3-5%, Google Display 0.5-1%, Facebook 0.9-1.5%, Email 2-5%, LinkedIn 0.4-0.8%. Top performers achieve 2-3x these rates. CTR shows ad relevance and engagement quality.
How do I improve CTR?
For ads: 1) Write compelling headlines, 2) Use strong CTAs, 3) Add urgency and scarcity, 4) Test ad copy variations, 5) Improve targeting. For emails: 1) Personalize subject lines, 2) Segment audiences, 3) Optimize send times, 4) Create compelling preview text.
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