CPC Calculation
CPC measures the average cost for each click on your ads.
Formula
CPC = Ad Spend / Total Clicks
CPC Calculator (Cost Per Click)
Calculate cost per click for PPC and advertising campaigns. Measure click efficiency and ad costs.
CPC
$cpc
Cost per click
💡 CPC Benchmarks
• Google Search avg CPC: $1-3
• Google Display avg CPC: $0.50-1.50
• Facebook avg CPC: $0.50-2.00
• LinkedIn avg CPC: $5-8
• Instagram avg CPC: $0.70-1.00
Frequently Asked Questions
What is a good CPC?
Good CPC varies by platform and industry: Google Search $1-3, Facebook $0.50-2, LinkedIn $5-8. Lower CPC is better, but focus on cost per acquisition and ROI, not just CPC. High-value keywords may justify higher CPC.
How do I lower my CPC?
Six tactics: 1) Improve Quality Score (Google), 2) Use long-tail keywords, 3) Optimize ad relevance, 4) Test ad copy and CTAs, 5) Adjust bids by time and device, 6) Use negative keywords to reduce waste.
Related Calculators
Need Help With Your Strategy?
Our team can help you apply these insights to improve your marketing and sales performance.
Get a Free Consultation