CPM Calculation
CPM (Cost Per Mille) measures the cost to reach 1,000 people with your ad.
Formula
CPM = (Ad Spend / Impressions) × 1,000
CPM Calculator (Cost Per Mille)
Calculate cost per thousand impressions for advertising campaigns. Essential metric for display and social ads.
CPM
$cpm
Cost per 1000 impressions
Cost Per Impression
$costPerImpression
Cost for single impression
💡 CPM Benchmarks
• Facebook/Instagram CPM: $5-15
• Google Display Network CPM: $2-10
• LinkedIn CPM: $10-30 (premium audience)
• YouTube CPM: $3-10
• Programmatic display CPM: $1-5
Frequently Asked Questions
What is a good CPM?
Good CPM varies by platform and audience: Facebook $5-15, Google Display $2-10, LinkedIn $10-30, YouTube $3-10. Lower CPM isn't always better - premium audiences cost more but convert better. Focus on cost per acquisition, not just CPM.
How do I calculate CPM?
Formula: (Ad Spend / Impressions) × 1,000. Example: $5,000 spent, 1,000,000 impressions = ($5,000 / 1,000,000) × 1,000 = $5 CPM. CPM is standardized to "per thousand" for easier comparison across campaigns.
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