LinkedIn Ads ROI Calculator

Calculate return on investment for LinkedIn advertising. Measure B2B ad campaign profitability.

LinkedIn Ads ROI
roi%
Return on ad investment
ROAS
roas
Revenue per dollar
Cost Per Lead
$cpl
Average lead cost
Cost Per Click
$cpc
Average CPC
💡 LinkedIn Ads Benchmarks
• Average LinkedIn CPC: $5-8 (higher than other platforms)
• Average cost per lead: $50-150
• LinkedIn leads convert 3x higher than other platforms
• Best for B2B, professional services, enterprise
• Target decision-makers by job title and seniority

LinkedIn Ads ROI

LinkedIn Ads deliver higher-quality B2B leads at premium prices.

Best Practices

  • Target by job title, seniority, company size
  • Use Matched Audiences for retargeting
  • Test Sponsored Content vs InMail vs Text Ads
  • Focus on lead quality metrics, not just cost

Frequently Asked Questions

What is a good LinkedIn Ads ROI?

Good ROI is 200-350%, excellent is 400%+. LinkedIn has higher CPCs ($5-8) but leads convert better (3x vs other platforms). B2B companies achieve 250-500% ROI targeting decision-makers. Focus on lead quality over quantity.

Why is LinkedIn advertising more expensive?

LinkedIn targets professionals with precise job titles, company size, and seniority. Higher CPC ($5-8 vs $1-3 on Google) reflects better targeting and higher-quality B2B audience. Leads convert at 3x higher rate, offsetting higher costs.

Related Calculators

B2B Lead Gen ROI

B2B lead generation ROI

CPC Calculator

Calculate cost per click

Need Help With Your Strategy?

Our team can help you apply these insights to improve your marketing and sales performance.

Get a Free Consultation