Facebook Ads ROI Calculator

Calculate return on investment for Facebook and Instagram ads. Measure social ad profitability.

Facebook Ads ROI
roi%
Return on ad spend
ROAS
roas
Revenue per dollar spent
CPM
$cpm
Cost per 1000 impressions
Cost Per Acquisition
$cpa
Cost per conversion
💡 Facebook Ads ROI Benchmarks
• Average Facebook Ads ROI: 250-300% (2.5-3:1 ROAS)
• E-commerce average ROAS: 4:1
• Average CPC: $0.50-2.00
• Average CPM: $5-15
• Retargeting ads deliver 3-5x higher ROAS than cold traffic

Facebook Ads ROI

Facebook Ads ROI measures profitability of social media advertising.

Key Metrics

  • ROI: Overall profitability
  • ROAS: Revenue per dollar spent
  • CPA: Cost to acquire customer
  • CPM: Cost per 1000 impressions

Frequently Asked Questions

What is a good Facebook Ads ROI?

Good ROI is 250-400% (2.5-4:1 ROAS), excellent is 500%+ (5:1 ROAS). E-commerce typically sees 300-500% ROI. Lead gen averages 200-350%. Retargeting campaigns often achieve 500-1,000% ROI.

How can I improve Facebook Ads ROI?

Five tactics: 1) Use custom audiences and lookalikes, 2) Implement retargeting pixel, 3) Test multiple ad creatives, 4) Optimize for conversions not clicks, 5) Target warm audiences first.

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CPM Calculator

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