Social Media ROI
Social media ROI includes both organic and paid social marketing efforts.
What to Track
- Direct sales from social channels
- Leads generated via social
- Brand awareness and reach
- Engagement metrics
- Customer acquisition cost
Social Media ROI Calculator
Calculate return on investment for social media marketing. Measure organic and paid social effectiveness.
Social Media ROI
roi%
Return on social investment
Cost Per Lead
$costPerLead
Average lead cost
💡 Social Media ROI Insights
• Average social media ROI: 95-200%
• Organic social ROI: 200-400% (lower cost)
• Paid social ROI: 250-500% (faster results)
• Video content generates 1200% more shares
• 71% of consumers who have positive social experience recommend brand
Frequently Asked Questions
What is a good social media ROI?
Good social media ROI is 200%+, excellent is 400%+. Organic social delivers 200-400% ROI but takes longer. Paid social achieves 250-500% ROI with faster results. B2B sees higher ROI on LinkedIn. E-commerce performs best on Instagram and Facebook.
How do I measure social media ROI?
Track: revenue from social traffic (use UTM parameters), leads generated from social, engagement metrics (likes, shares, comments), brand mentions and sentiment, customer acquisition cost. Use platform analytics and Google Analytics to attribute conversions.
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