Google Ads ROI Calculation
Google Ads ROI measures profitability of your PPC campaigns.
Formula
ROI = ((Revenue - Ad Spend) / Ad Spend) × 100
Google Ads ROI Calculator
Calculate return on investment for Google Ads campaigns. Measure PPC profitability and ad performance.
Google Ads ROI
roi%
Return on ad investment
ROAS
roas
Revenue per dollar spent
Cost Per Click
$cpc
Average CPC
Cost Per Acquisition
$cpa
Cost per conversion
💡 Google Ads ROI Benchmarks
• Average Google Ads ROI: 200% (or 2:1 ROAS)
• Good Google Ads ROI: 400%+ (or 4:1 ROAS)
• Average conversion rate: 3-5% across industries
• Search ads typically outperform display ads
• Average CPC: $1-3 for B2B, $0.50-2 for B2C
Frequently Asked Questions
What is a good Google Ads ROI?
Good ROI is 200%+ (2:1 ROAS), excellent is 400%+ (4:1 ROAS). E-commerce aims for 300-500% ROI. B2B SaaS targets 200-400%. Varies by industry, product margin, and customer lifetime value. Focus on profitable growth, not just high ROAS.
How can I improve Google Ads ROI?
Six strategies: 1) Improve Quality Score (lower CPC), 2) Use negative keywords to reduce waste, 3) Optimize landing pages for higher conversion, 4) Target high-intent keywords, 5) Implement conversion tracking accurately, 6) Test ad copy and CTAs continuously.
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