PPC ROI Calculation
PPC ROI measures profitability across all pay-per-click advertising channels.
Formula
ROI = ((Revenue - PPC Spend) / PPC Spend) × 100
PPC ROI Calculator
Calculate return on investment for pay-per-click advertising campaigns across all platforms.
PPC ROI
roi%
Return on PPC investment
ROAS
roas
Revenue per ad dollar
Average CPC
$cpc
Cost per click
Cost Per Acquisition
$cpa
Cost per conversion
💡 PPC ROI Insights
• Average PPC ROI: 200% (2:1 ROAS)
• Google Search avg ROAS: 2-4:1
• Facebook/Instagram avg ROAS: 2.5-4:1
• LinkedIn avg ROAS: 2-3:1 (higher quality leads)
• Retargeting ROAS often 5-10:1
Frequently Asked Questions
What is a good PPC ROI?
Good ROI is 200-400% (2-4:1 ROAS), excellent is 500%+ (5:1 ROAS). Varies by platform: Google Search 200-400%, Facebook 250-500%, LinkedIn 200-350%. E-commerce targets 300-500% ROI. B2B lead gen accepts 200-300% ROI for high-value customers.
How can I improve PPC ROI?
Eight strategies: 1) Improve landing page conversion rates, 2) Use negative keywords, 3) Optimize Quality Score (Google), 4) Target high-intent keywords, 5) Implement retargeting, 6) A/B test ad copy, 7) Adjust bids by device and location, 8) Track conversions accurately.
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